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Business Introduction
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Business Introduction

Korean E-Commerce Business

With the advancement of online communication and the surge in smartphone usage, more purchases and transactions are happening online rather than offline. Due to the convenience of being free from time and space constraints, the domestic market is recording an annual growth rate of about 20%.

At SC holdings. Inc. we have experts responsible for various platforms, from our own mall to open markets, general malls, and specialty malls, handling everything from channel entry to promotion planning, design, and delivery operations.

  • Open Markets

    Gmarket, Auction, 11st, Interpark, Smart Store, Coupang, WeMakePrice, TMON, etc.

    These are intermediary shopping malls where individuals or small sellers can freely register and sell products online.
    They are popular due to their low entry barriers and ease of setup.

  • General Malls

    Lotte On, SSG.com, AK Mall, H Mall, Lotte I Mall, GS Shop, etc.

    These are online department stores operated based on brand recognition. Although the entry criteria are stringent,
    once listed, they offer an e-commerce channel where exclusive sales are possible through collaboration with MDs.

  • Specialty Malls

    Musinsa, W Concept, StyleShare, 29cm, etc.

    These shopping malls target consumers with a focused interest in specific areas such as fashion, beauty,
    and interior design. While they may have lower sales volumes than general malls, there is growing demand among
    the MZ generation for specialty malls that focus on specific product categories, as seen in the 2021 shopping
    app usage rankings among people in their 20s, where 6 out of the top 8 apps were specialty malls.

  • ETC

    Our Own Mall, Closed Mall, Home Shopping, etc.

    Our Own Mall: Can be tailored to match the brand identity and allows for independent marketing management.
    Closed Mall: A shopping mall designed to supply products at lower prices to the company's or client's employees.
    It has strict entry qualifications for sellers, making it difficult to access but with the advantage of having fewer competitors.